Workrise Identity 2.0
from worker champion to enterprise supply chain DISRUPTOR
The business and its offerings — which started by disrupting the Oil & Gas contingent labor space — had outgrown the original focus and expanded with software and services to support every spend category in the energy supply chain.
The path to victory was no longer with the workers on the ground, but with the executives and board members leading the biggest companies in the world...
a complete overhaul
The white papers below capture the evolution most strikingly, but everything had to change. Type. Color System. Motion. Iconography. Even photography guidelines were adjusted to align to the new go-to-market strategy.
Despite the constraints, we were able to move quickly by securing buy-in across the C-suite, and keeping decision-making to a small and clearly-defined group.
