For the launch of the first product in the Workrise Source-to-Pay suite, we took on a difficult creative challenge: How can you take a concept as everyday and unexciting as efficiency and breathe new life into it?

And more importantly, can something as basic as efficiency be the wedge that gets under customers skin? So that they see that in truth, there is so much more to be done here?

Thank you to the team at Scholar for helping us bring this campaign to life.