They are the backbone of America…
but no one was telling their stories
No one thinks about the electrician that wired their house when they turn on the lights. Or the welder that welded the structural supports at Ranger stadium when they go to a ballgame.
The talented men and women in the skilled trades are the people who keep our country running. So we decided it was time they got their moment in the spotlight. No spin. Just real stories, about real people.
ROCKY
If that Ranger stadium reference felt too specific, it’s because it was. Rocky is a huge part of why it’s still standing today.
Production Team: Ocotillo Films
Jerry
A kid from Pennsylvania who spent weekends helping out with his dad’s construction business never thought he’d end up in Denver working as an electrician.
Production Team: REVELATOR
David
Consulting in the oil field has it’s fair share of bad actors. When David’s employer filed a wrongful lawsuit against him, Workrise took them all the way to the Texas supreme court. And won.
Production Team: In-House, Laura Utt EP
Editorial series
Not every story could be filmed, so we went on the road to photograph workers on location, and interview them to tell their stories on the blog. Below are a few selections from a larger body of work.
Production: In-House with Partner Photographers
EP: Laura Utt | Art Direction: Maria Lumbi





















