GlobalFun
With the largest mobile game distribution network in the developing world, GlobalFun was the best kept secret in the gaming industry. But in order to continue to grow their partner and game developer networks, they needed a new brand platform to build from.
My agency was tapped for a customer research and brand strategy effort, which was followed closely by messaging, visual design systems, digital strategy, and a new online storefront with distinct experiences for their two primary audiences: channel partners and game developers.
Light Skin
The majority of the experience caters to a B2B audience and leverages the default light skin.
Dark Skin
For the game developer audience, we developed a dark mode UI schema to give a nod to common code editor UI, and to differentiate content for this audience within the larger experience.
Brand Strategy / Visual Identity / User Research / UX Workshopping / Experience Design
Created with the talented team at what.it.is.